"White-label" is one of the loosest words in software. It can mean anything from a logo upload to a complete transfer of source code, and the price range reflects that. If you are considering licensing a property platform under your own brand, these are the questions that decide what you actually get.

The three things sold as "white-label"

1. Rebranding on someone else's hosting

You upload a logo, pick a colour, and get a subdomain. The software runs on the vendor's servers, your clients' data sits in their database, and if they raise prices or close, you have no recourse. This is the cheapest tier and it is really a reseller arrangement.

2. A dedicated instance

Your own installation, still on the vendor's infrastructure, usually with a custom domain. Better isolation, but the same dependency: you cannot take it anywhere.

3. Source code on your own server

The application is installed on infrastructure you control, and you receive the source. You can inspect it, host it in a jurisdiction that suits your clients, and continue running it whatever happens to the vendor.

All three get called white-label. Only the third gives you an asset.

Questions worth asking

  • Where does the data live? For clients with data-residency requirements, this decides the deal.
  • Is the source complete? Some "source code" licences ship an encoded core with a thin skin you can edit. Ask directly whether any part is obfuscated or licence-checked at runtime.
  • Is the licence perpetual? A one-off fee that stops working when the year ends is a subscription with extra steps.
  • What exactly is branded? The interface is easy. The revealing question is what appears on generated documents — brochures, tenancy contracts, invoices, owner statements, photo watermarks. That is what your client sees.
  • What are you allowed to do with it? Use it internally? Resell it? Sub-licence it? These are different rights and should be written down.
  • Who fixes it? Source code and a support agreement are separate things. Clarify what is covered and for how long.
  • What is not included? Usually server, hosting, and any third-party licences such as Bitrix24 itself.

Who this makes sense for

A white-label licence is worth it in three situations:

  1. You are an agency or consultancy serving property clients and want your own platform rather than reselling someone else's.
  2. You are a large brokerage where per-user subscription costs have overtaken the cost of owning the system.
  3. You have data-residency obligations that rule out shared hosting.

If you are a ten-agent brokerage that simply needs good software, a subscription is almost certainly the better financial decision. We will say so.

A note on price

Treat a suspiciously cheap white-label offer with care. Building and maintaining a property platform is years of work; a licence priced like a website usually means an abandoned codebase, an encoded core, or a subscription in disguise. Ask when the last release was, and what is on the roadmap.

Our own Real Estate Suite is available as a white-label licence: complete source code, installed on your server, your branding on every generated document, all 22 modules, with handover and training. Terms are issued with the quotation so you can read them before committing. Ask us for the details.